Which email platform do you recommend?

It depends on your business model. For e-commerce, Klaviyo is almost always the right choice — its data model and segmentation engine are purpose-built for purchase behaviour. For SaaS and services businesses, HubSpot or Customer.io are often better fits depending on product complexity. We'll give you an honest recommendation based on your setup, not on platform partnerships.

How long does a migration take?

A straightforward migration — list, suppression list, basic flows rebuilt — takes two to three weeks. Complex accounts with many integrations, custom properties, and 20+ flows take four to six weeks. We'll scope it properly before we start.

What happens to deliverability during a migration?

We run a domain warm-up plan for every migration. New sending domains need to build a sending reputation gradually — we ramp volume over two to four weeks while monitoring inbox placement and complaint rates. Done correctly, most migrations see no meaningful deliverability impact.

Platform & CRM setup

Klaviyo, HubSpot, Customer.io — migrated, integrated, and configured so your data and triggers actually fire the way you think they do.

Score your email program →Talk to us

Your email platform is the infrastructure everything else runs on. A poorly configured account — with broken integrations, misfiring triggers, incorrect segment logic, or a tangled flow structure — means campaigns go to the wrong people and revenue gets left behind.

Getting it set up correctly once is worth more than any single campaign.

Platforms we work with

Klaviyo. Our primary platform for e-commerce. Deep Shopify, WooCommerce, and BigCommerce integrations, purpose-built segmentation, and flow logic that responds to real purchasing behaviour. If you're selling products online and not on Klaviyo, it's worth a conversation about whether you should be. See how we work with Klaviyo →

HubSpot. Strong choice for B2B, SaaS, and services businesses with a longer sales cycle. We handle marketing hub setup, lifecycle stage configuration, workflow builds, and integration with your CRM.

Customer.io. Flexible and powerful for product-led SaaS. We configure event-based triggers, user attribute syncs, and behavioural campaign logic that maps to your product's activation and retention milestones.

Mailchimp and Brevo. We work with both where they're the right fit — typically smaller lists, simpler segmentation needs, or where a migration isn't yet justified.

Migrations

Moving platforms is disruptive if it's not managed properly. We've handled migrations from Mailchimp, ActiveCampaign, Omnisend, Dotdigital, and various legacy ESPs.

Every migration covers:

List export and cleaning — subscribers, suppressions, and historical data
Segment recreation — rebuilding your segments in the new platform's data model
Flow rebuilding — not copy-pasting, but rebuilding flows to use the new platform's logic correctly
Sending domain setup — authentication records (SPF, DKIM, DMARC), dedicated sending domains
Warm-up plan — phased send volume ramp to protect deliverability through the transition

Integrations and data

An email platform is only as useful as the data flowing into it. We set up and troubleshoot integrations between your ESP and your store, CRM, product database, and any third-party tools — loyalty programs, review platforms, subscription management — that should be informing your sends.

Not sure if your current platform is configured correctly? Run the free email audit or speak to us directly about a hands-on review.

Frequently asked

Which email platform do you recommend?: It depends on your business model. For e-commerce, Klaviyo is almost always the right choice — its data model and segmentation engine are purpose-built for purchase behaviour. For SaaS and services businesses, HubSpot or Customer.io are often better fits depending on product complexity. We'll give you an honest recommendation based on your setup, not on platform partnerships.
How long does a migration take?: A straightforward migration — list, suppression list, basic flows rebuilt — takes two to three weeks. Complex accounts with many integrations, custom properties, and 20+ flows take four to six weeks. We'll scope it properly before we start.
What happens to deliverability during a migration?: We run a domain warm-up plan for every migration. New sending domains need to build a sending reputation gradually — we ramp volume over two to four weeks while monitoring inbox placement and complaint rates. Done correctly, most migrations see no meaningful deliverability impact.

Let's have a chat.

Tell us a bit about your business and where email is at. We'll come back to you within one business day.

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