Email automation agency, Australia
Lifecycle flows that earn while you sleep — built, tested, and optimised for Australian e-commerce and B2B businesses.
The highest-performing email programs at Australian e-commerce businesses share one thing: they don't rely on sending more. They rely on sending better — and on automations that trigger from real customer behaviour, not a calendar.
A well-built automation program earns independently of your campaign schedule. When someone abandons their cart, the flow catches them. When a new subscriber joins, the welcome series does the work. When a customer goes quiet, the win-back campaign brings them back. None of that requires manual effort once it's built.
The flows that matter most
Welcome series. The most-read emails most brands ever send. Your welcome series sets expectations, introduces the brand, and — when built well — drives more first purchases than any other single automation. Most brands have a single welcome email. The opportunity is a 3–5 email sequence that builds intent before the first campaign lands.
Abandoned cart. The clearest signal of purchase intent in email marketing. An abandoned cart flow with 2–3 emails, correctly timed and sequenced, typically recovers 5–15% of abandoned carts. The first email alone — sent within an hour — does most of the work. Most brands have this; few have it built correctly.
Browse abandonment. Higher in the funnel than cart abandonment, but still a clear intent signal. Someone browsed a category or product and left. A well-timed email with the right product or category framing brings them back. This flow is consistently underbuilt and consistently high-performing.
Post-purchase. The moment immediately after purchase is the highest-trust moment in the customer relationship. A post-purchase sequence can include: order confirmation and shipping updates, a review request at the right time, a cross-sell based on what they bought, and a replenishment reminder for consumable products.
Win-back. Customers who haven't purchased in 90–180 days are at risk of lapsing permanently. A win-back sequence — typically 2–3 emails with a clear incentive — recovers a meaningful percentage before they need to be suppressed from broadcasts.
How we build
We start with an audit of what's live, what's triggering correctly, and what's missing. We prioritise by revenue impact. We build or rebuild flows in Klaviyo, HubSpot, ActiveCampaign, or whichever platform you're on, with correct trigger logic, audience exclusions, and multi-variant testing built in from the start.
Then we monitor. The first 30 days of a new flow tell you a lot — and usually reveal at least one optimisation that meaningfully improves performance.
Want to know where your automation program stands against best practice? Run the free audit — it scores your automation coverage, deliverability, and reporting out of 75. Or if you'd like a hands-on review of your flows, see how our email marketing audits work.
Not sure where to start?
Take the free 3-minute audit. Ten questions on your automations, deliverability, and segmentation — and a scored breakdown of what to fix first.
Start the free audit →Frequently asked
- What's the difference between email marketing and email automation?
- Email marketing is the broad category — it includes campaigns (broadcasts you send manually) and automation (sequences that trigger from behaviour). Automation is the part that earns without ongoing effort: a welcome email when someone subscribes, an abandoned cart reminder when they leave without buying, a win-back when they go quiet. Campaigns need constant attention; automations compound over time.
- Which flows should we build first?
- In order of typical revenue impact: abandoned cart, welcome series, browse abandonment (for e-commerce), post-purchase (cross-sell and review request), and win-back. Most brands build the first two at launch and nothing else. The browse abandonment flow in particular is consistently underbuilt and consistently high-performing.
- How long does it take to see results from automation?
- Abandoned cart flows start earning immediately — they trigger within hours of the event. Welcome series results show within the first week. Post-purchase and win-back flows take a few weeks to accumulate meaningful data. Within 30 days of going live, most clients have a clear picture of automation contribution to revenue.
- Do you manage the automations ongoing or hand them off?
- Both models work. Some clients want us to own the automation program end to end — building, testing, and optimising monthly. Others want us to build and train their team to manage it. We're clear upfront about which model fits the engagement before we start.
Let's have a chat.
Tell us a bit about your business and where email is at. We'll come back to you within one business day.
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