What does an email marketing audit cover?

Our audit covers five areas: your automation flows (which are live, how they're performing), your broadcast campaign strategy (cadence, segmentation, relevance), your deliverability setup (SPF, DKIM, DMARC, list hygiene, inbox placement), your ESP configuration (data integrations, trigger accuracy, segment logic), and your reporting (whether you're measuring things that connect to revenue). The output is a prioritised gap list with recommended next moves.

How long does the audit take?

We need access to your email platform and a 30-minute kickoff call. The full review takes 3–5 business days, after which you get a written report and a call to walk through the findings.

What happens after the audit?

That's entirely up to you. Some clients take the findings and implement them with their own team. Others move straight into a retainer with us to handle the build and ongoing management. There's no obligation either way — the audit is a standalone engagement.

How much does an email audit cost?

Pricing depends on the size and complexity of your program — a 3-flow Mailchimp setup takes less time than a mature Klaviyo account with 20 flows and a complex loyalty integration. We'll give you a fixed-fee quote after a brief call.

Email marketing audit, Australia

A full review of your flows, deliverability, segmentation, and reporting — with a prioritised list of what to fix first.

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Most email programs have the same four or five problems. The gap between a mediocre program and a well-run one usually isn't strategy — it's a few specific gaps that compound quietly over time.

An audit finds them before they cost you more revenue.

What we look at

Automation flows. Which flows are live and which aren't. Whether the flows that are running are structured correctly, converting at a reasonable rate, and covering the customer journey from first purchase through to lapsed re-engagement.

Deliverability. Whether SPF, DKIM, and DMARC are set up and enforcing. Your sending domain's reputation. Spam complaint rate. List hygiene — whether you're sending to people who haven't engaged in six, twelve, or twenty-four months and what that's costing you in inbox placement.

Segmentation and campaign strategy. Whether you're sending to your whole list or using engagement, purchase, and behavioural segments. Campaign frequency and consistency. Whether your content is relevant to the segments receiving it.

Platform configuration. Data integrations between your store and your ESP. Whether triggers fire correctly. Whether your segment logic is working the way you think it is. Naming conventions and organisational hygiene that make the account manageable long-term.

Reporting. Whether you're tracking revenue per recipient, email's contribution to total revenue, and flow-level performance — or just opens and click rates.

What you get

A written report covering every area above, with findings prioritised by revenue impact. Not a generic checklist — specific findings about your account, your configuration, and your list.

The report includes:

A gap list ranked by estimated impact
Specific recommended fixes for each gap
An assessment of your current deliverability risk
A view of which flows to build or improve first
A note on reporting: what to track, and what's noise

We follow it up with a one-hour call to walk through the findings, answer questions, and help you think through the implementation order.

Who it's for

The audit is useful at three moments:

Before you invest in a retainer. If you're about to hire an agency or bring on a specialist, an independent audit tells you what the brief should be — and what good looks like for your program specifically.

When performance has stalled. Revenue per recipient has plateaued, deliverability feels off, or the list is growing but email revenue isn't. The audit diagnoses what's changed and what to do about it.

After a platform migration. Migrations are messy. Segments get recreated incorrectly, triggers don't fire the way they did, and deliverability takes a hit during the domain warm-up. An audit six weeks after a migration catches the issues before they become habits.

Not ready for a full audit? Take the free self-assessment — ten questions and a score out of 75, emailed to you in three minutes. Or explore our Klaviyo agency services and e-commerce email programs if you already know what you need.

Not sure where to start?

Take the free 3-minute audit. Ten questions on your automations, deliverability, and segmentation — and a scored breakdown of what to fix first.

Start the free audit →

Frequently asked

What does an email marketing audit cover?: Our audit covers five areas: your automation flows (which are live, how they're performing), your broadcast campaign strategy (cadence, segmentation, relevance), your deliverability setup (SPF, DKIM, DMARC, list hygiene, inbox placement), your ESP configuration (data integrations, trigger accuracy, segment logic), and your reporting (whether you're measuring things that connect to revenue). The output is a prioritised gap list with recommended next moves.
How long does the audit take?: We need access to your email platform and a 30-minute kickoff call. The full review takes 3–5 business days, after which you get a written report and a call to walk through the findings.
What happens after the audit?: That's entirely up to you. Some clients take the findings and implement them with their own team. Others move straight into a retainer with us to handle the build and ongoing management. There's no obligation either way — the audit is a standalone engagement.
How much does an email audit cost?: Pricing depends on the size and complexity of your program — a 3-flow Mailchimp setup takes less time than a mature Klaviyo account with 20 flows and a complex loyalty integration. We'll give you a fixed-fee quote after a brief call.

Let's have a chat.

Tell us a bit about your business and where email is at. We'll come back to you within one business day.

✓ Free, no-obligation chat
✓ You talk to the people who do the work
✓ We'll respond within one business day