Klaviyo agency, Australia
Strategy, flows, campaigns, and reporting for Australian e-commerce brands that want more from Klaviyo than they're currently getting.
Beyond Open Rate is an Australian Klaviyo agency working with e-commerce brands doing $1M–$20M/year in revenue. We build lifecycle flows, run monthly campaigns, and manage Klaviyo accounts end to end — with reporting tied to revenue, not engagement metrics.
Klaviyo is the dominant email platform for e-commerce, and for good reason. Its data model, segmentation engine, and flow builder are built specifically for brands with a product catalogue, purchase history, and behavioural data worth acting on.
But most Australian brands on Klaviyo aren't getting close to what the platform is capable of.
What most Klaviyo accounts are missing
The typical account we inherit has a welcome series and an abandoned cart flow, both set up at launch, not touched since. Broadcasts go to the full list. Segmentation is minimal. The default Klaviyo dashboard is showing open rate and click rate, not revenue per recipient.
That pattern represents a significant amount of revenue sitting uncaptured inside an account that's technically live.
A well-run Klaviyo account looks different. Five or six active flows covering the full customer journey. Campaigns segmented by engagement tier and purchase behaviour. Suppression logic keeping the list clean and deliverability protected. Reporting that shows exactly what email contributes to total revenue every month.
The gap between those two states is almost never about the platform. It's about how the platform is being used.
The benchmarks that matter
Abandoned cart recovery: Brands with a single poorly-timed cart email recover 3–5% of abandoned carts. Brands with a correctly built 2–3 email sequence, starting within 60 minutes of abandonment, recover 12–22%. The gap is almost entirely explained by flow construction, not the platform.
Welcome series conversion: A single welcome email driving 3–4% first-purchase conversion is common. A 3–5 email sequence, built correctly and tested over time, consistently drives 10–18% first-purchase conversion on the same traffic.
These aren't edge cases. They're the consistent gap between accounts that were set up and accounts that are actively managed.
What we do
Flow builds and optimisation. We build or rebuild the core flows — welcome series, browse abandonment, abandoned cart, post-purchase, win-back — with correct trigger logic, audience exclusions, and copy written for the specific moment in the customer journey. We test sequences, timing, and subject lines systematically, then tune based on what the data shows.
Campaign management. A planned monthly calendar of broadcasts: written, designed, segmented, and sent. Every campaign goes to an engagement-appropriate segment, not the full list. We own the cadence so you're not thinking about what to send next month.
Segmentation strategy. Engagement tiers to protect deliverability. RFM segmentation to identify high-value customers, at-risk buyers, and lapsed purchasers. Product category segments for more relevant campaigns. We build the segments that make every send more targeted and every result more predictable.
Deliverability. SPF, DKIM, and DMARC configured correctly. List hygiene on a regular cadence. Sunset automation for long-inactive subscribers. Complaint rate monitoring. Klaviyo's deliverability tools are good — we make sure they're being used.
Reporting. Monthly reporting built around revenue per recipient, contribution to total revenue, and flow-level performance broken down by email. Not opens. Not clicks. The numbers that tell you whether the program is working.
Klaviyo migrations. Full migrations from Mailchimp, ActiveCampaign, Omnisend, Dotdigital, and other platforms. We handle data export and cleaning, segment recreation, flow rebuilding for Klaviyo's trigger model, domain authentication, and a phased warm-up plan.
How to choose the right Klaviyo agency
A few things worth checking before you engage any Klaviyo partner.
Revenue reporting. If an agency talks primarily about open rates and click rates, they're measuring the wrong things. The right metrics are revenue per recipient, flow contribution to total revenue, and abandoned cart recovery rate. Ask what they report on and how often.
Platform independence. Klaviyo has a partner program that pays commission on new accounts. Ask whether the agency earns referral fees from the platforms they recommend. We don't — we recommend what fits the business, which sometimes isn't Klaviyo.
Audit before strategy. A serious agency audits what you have before telling you what to build. If an engagement starts with a proposal and no discovery, that's a signal they're selling a package, not solving your problem.
Want to know where your Klaviyo account sits against best practice? Run the free email audit — ten questions on your automations, deliverability, and reporting, with a score out of 75 and a prioritised list of what to fix first. Or if you'd like a hands-on review of your account, see how our email marketing audits work.
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Klaviyo is an email and SMS marketing platform built specifically for e-commerce. Unlike general-purpose email tools, Klaviyo ingests data directly from Shopify, WooCommerce, and other e-commerce platforms — purchase history, browse events, cart activity, product data — and uses that data to power segmentation and triggered automation. It's the dominant platform for e-commerce brands in Australia and globally, and the one most commonly recommended for brands with a meaningful product catalogue and order volume.
Beyond Open Rate is an Australian email lifecycle agency specialising in Klaviyo for e-commerce brands doing $1M–$20M/year in revenue. We work platform-independently — we don't earn referral commissions from Klaviyo — and we start every engagement with an audit of what's live before proposing anything. For brands that want a Klaviyo partner focused on revenue rather than vanity metrics, that's the criteria we'd recommend applying to any agency, including us.
Cost varies by scope. A single flow build runs a few thousand dollars. An ongoing retainer covering flows, monthly campaigns, segmentation, and reporting typically runs $3,000–$8,000/month depending on send volume and program complexity. The more useful frame is what an optimised Klaviyo account should earn: for a brand doing $5M/year, the gap between a poorly managed and a well-managed Klaviyo account is often $300,000–$700,000 in annual revenue. We're clear about pricing before any engagement starts.
We work with Klaviyo as a platform but we're deliberately not a commission-earning Klaviyo reseller. Klaviyo has a partner program that pays agencies for new account referrals — we don't participate in it because we recommend platforms based on what fits the client, which sometimes isn't Klaviyo. Platform independence matters when you're being advised on where to put your email program.
Klaviyo's data model is built around e-commerce behaviour. It ingests order history, browse events, cart activity, and product data natively from Shopify, WooCommerce, and most major platforms. That data depth powers segmentation and trigger logic that generalist ESPs can't match. For brands with more than a few thousand subscribers and a meaningful order volume, it's almost always the right choice.
Yes. We handle migrations from Mailchimp, ActiveCampaign, Omnisend, Dotdigital, and various legacy ESPs. The process covers list export and cleaning, segment recreation, flow rebuilding, sending domain setup and authentication, and a warm-up plan to protect deliverability through the transition. Most migrations take 3–4 weeks from kickoff to first send on the new platform.
That's the majority of our work. Most Klaviyo accounts we inherit have a welcome series and an abandoned cart flow built at launch and untouched since, broadcasts going to the full list, and reporting that shows open rate rather than revenue. We audit what's live, find the gaps, and fix them in order of revenue impact.
A few reliable signals: abandoned cart recovery under 10%, a welcome series with one email, broadcasts going to your full list rather than segmented by engagement, and no clear view of what email contributes to total revenue. If any of those are true, you're leaving money in the platform.
We work with brands across Australia and New Zealand, and take on a small number of international clients where the fit is right. Our team is based in Australia.
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Worth $500, yours at no cost. In 30 minutes we'll identify exactly where your email program is leaving money on the table and give you the strategies to fix it. No obligation, no pitch. Sessions are limited, so don't sit on it.
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