Klaviyo agency, Brisbane
Lifecycle automation, flow builds, and campaign management on Klaviyo for Brisbane e-commerce brands.
Queensland's e-commerce market has grown steadily — outdoor, lifestyle, health and wellness, and specialty retail brands built on Shopify and scaling past the point where a basic email setup still covers everything.
Most of them are on Klaviyo. Few are getting close to what the platform can do.
The gap is almost always the same things: a welcome series and a cart flow built at launch and never revisited, campaigns going to the whole list, and reporting that shows open rate rather than revenue.
What most Brisbane Klaviyo accounts are missing
Browse abandonment. When someone browses a product or category and leaves without adding to cart, that's a clear signal. A well-built browse abandonment flow catches a meaningful percentage of those visitors and brings them back. It's the most consistently underbuilt high-performing flow in e-commerce email.
Segmentation. Sending to your full list regardless of engagement is one of the fastest ways to damage deliverability over time. Engagement tiers, purchase behaviour segments, and product category splits make every send more relevant and protect your sender reputation.
Post-purchase sequences. The moment after someone buys is the highest-trust point in the customer relationship. A good post-purchase flow includes a review request at the right time, a cross-sell based on what they bought, and a replenishment reminder for consumable products. Most accounts have an order confirmation and nothing else.
Revenue reporting. Opens and clicks don't tell you whether the program is working. Revenue per recipient, flow contribution to total revenue, and abandoned cart recovery rate do. We build reporting that gives you that view.
What we do
Flow builds and optimisation. We build or rebuild the core flows — welcome series, browse abandonment, cart abandonment, post-purchase, win-back — with correct trigger logic, audience exclusions, and tested copy. We tune them month over month based on what the data shows.
Campaign management. A monthly calendar of broadcast campaigns: planned, written, designed, and sent to the right segments. We own the cadence so it doesn't fall to whoever has spare time that week.
Klaviyo migrations. Full migrations from other platforms — data export and cleaning, segment recreation, flow rebuilding, domain authentication, and a phased warm-up plan.
Deliverability. Authentication records configured correctly. List hygiene on a regular cadence. Sunset policies for long-inactive subscribers. Monitoring that catches issues early.
Want to know where your Klaviyo account stands? Run the free email audit — ten questions on your automations, deliverability, and reporting, with a score out of 75 and a prioritised list of what to fix first. Or if you'd like a hands-on review, see how our email marketing audits work.
Not sure where to start?
Take the free 3-minute audit. Ten questions on your automations, deliverability, and segmentation, and a scored breakdown of what to fix first.
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Beyond Open Rate is an Australian email lifecycle agency working with Brisbane e-commerce brands on Klaviyo. All work is delivered remotely — strategy, flow builds, campaign management, and reporting via video call and async. We're based in Australia, on the same timezone, and Klaviyo is a cloud platform so location doesn't affect the quality of output.
For Klaviyo work, location doesn't affect quality. The platform is cloud-based, strategy happens via video call, and most day-to-day work is asynchronous. What matters is whether the agency understands e-commerce, reports on revenue rather than open rates, and audits before they propose. An Australian agency on your timezone is a meaningful advantage over an offshore one — same-day communication and no lag on deliverability issues.
Klaviyo's data model is built for e-commerce — it pulls in order history, browse events, cart activity, and product data from Shopify and other platforms natively. That data depth powers the segmentation and trigger logic that generic ESPs can't replicate. For Brisbane brands with a meaningful product catalogue and order volume, Klaviyo is almost always the right platform.
Yes. We handle full migrations from Mailchimp, ActiveCampaign, Omnisend, Dotdigital, and other platforms. The process covers data export and cleaning, segment recreation, flow rebuilding, sending domain authentication, and a warm-up plan to protect deliverability during the transition.
That's most of the work we do. Most Klaviyo accounts we inherit have a welcome series and an abandoned cart flow that haven't been touched since launch, campaigns going to the full list, and no clear view of revenue contribution. We audit what's live, find the gaps, and fix them in order of revenue impact.
Claim your free 30-minute strategy session.
Worth $500, yours at no cost. In 30 minutes we'll identify exactly where your email program is leaving money on the table and give you the strategies to fix it. No obligation, no pitch. Sessions are limited, so don't sit on it.
- ✓ 30 minutes, valued at $500, 100% free
- ✓ We find where your email is losing you money
- ✓ Walk away with strategies to act on immediately