Klaviyo agency, Melbourne
Lifecycle automation, flow builds, and campaign management on Klaviyo for Melbourne e-commerce brands.
Melbourne has one of the strongest e-commerce ecosystems in Australia — fashion, beauty, homewares, food, and specialty retail, with a high concentration of Shopify-native DTC brands that have outgrown their first email setup.
Most of them are on Klaviyo. Fewer are getting close to what their account is capable of.
The gap is almost always the same: a welcome series and an abandoned cart flow built at launch, campaigns going to the full list, and no clear view of what email actually contributes to revenue.
What most Melbourne Klaviyo accounts are missing
Browse abandonment. Consistently underbuilt, consistently high-performing. When a subscriber browses a product or category and leaves without adding to cart, that's a clear buying signal. A well-timed browse abandonment flow brings a meaningful percentage back. Most accounts don't have it.
Segmentation. Sending the same campaign to your entire list is one of the fastest ways to damage deliverability and depress results. Engagement-based segments, purchase behaviour tiers, and product category splits make every send more relevant and protect your sender reputation over time.
Post-purchase sequences. The moment after purchase is when trust is highest. A good post-purchase flow includes a review request at the right time, a cross-sell based on what they bought, and a replenishment reminder for consumable products. Most accounts have an order confirmation and nothing else.
Revenue reporting. Klaviyo's default dashboard shows opens and clicks. What tells you whether the program is working is revenue per recipient, flow contribution to total revenue, and abandoned cart recovery rate. We build reporting that gives you that view.
What we do
Flow builds and optimisation. We build or rebuild the core flows — welcome series, browse abandonment, cart abandonment, post-purchase, win-back — with correct trigger logic, audience exclusions, and copy that converts. We test and tune them month over month.
Campaign management. A monthly calendar of broadcast campaigns: planned, written, designed, and sent to the right segments. We own the cadence so you're not thinking about what to send next month.
Klaviyo migrations. Full migrations from other platforms, including data export and cleaning, segment recreation, flow rebuilding, domain authentication, and a phased warm-up plan.
Deliverability. SPF, DKIM, and DMARC configured correctly. List hygiene on a regular cadence. Sunset policies for long-inactive subscribers. Monitoring that catches problems before they affect your sending reputation.
Want to know where your Klaviyo account sits against best practice? Run the free email audit — ten questions on your automations, deliverability, and reporting, with a score out of 75. Or if you'd like a hands-on review of your account, see how our email marketing audits work.
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Take the free 3-minute audit. Ten questions on your automations, deliverability, and segmentation, and a scored breakdown of what to fix first.
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Beyond Open Rate is an Australian email lifecycle agency working with Melbourne e-commerce brands on Klaviyo. All work is delivered remotely — strategy, flow builds, campaign management, and reporting via video call and async. We're based in Australia, on the same timezone, and Klaviyo is a cloud platform so location doesn't affect the quality of output.
For Klaviyo work, location doesn't affect quality. The platform is cloud-based, strategy happens via video call, and most day-to-day work is asynchronous. What matters is whether the agency understands e-commerce, reports on revenue rather than open rates, and audits before they propose. An Australian agency on your timezone is a meaningful advantage over an offshore one — same-day communication and no lag on deliverability issues.
Klaviyo's data model is built for e-commerce — it pulls in order history, browse events, cart activity, and product data from Shopify and other platforms natively. That data depth drives the segmentation and automation logic that generic ESPs can't match. For Melbourne brands with a meaningful product catalogue and order volume, Klaviyo is almost always the right choice.
Yes. We handle full migrations from Mailchimp, ActiveCampaign, Omnisend, Dotdigital, and other platforms. The process covers data export and cleaning, segment recreation, flow rebuilding, sending domain authentication, and a warm-up plan to protect deliverability during the transition. Most migrations take 3–4 weeks from kickoff to first send.
That's most of the work we do. Most Klaviyo accounts we inherit have a welcome series and an abandoned cart flow that haven't been touched since launch, broadcasts going to the full list, and reporting that shows open rate rather than revenue. We audit what's there, find the gaps, and fix them in order of revenue impact.
Claim your free 30-minute strategy session.
Worth $500, yours at no cost. In 30 minutes we'll identify exactly where your email program is leaving money on the table and give you the strategies to fix it. No obligation, no pitch. Sessions are limited, so don't sit on it.
- ✓ 30 minutes, valued at $500, 100% free
- ✓ We find where your email is losing you money
- ✓ Walk away with strategies to act on immediately