Klaviyo agency, Sydney
Lifecycle automation, flow builds, and campaign management on Klaviyo, for Sydney e-commerce brands that want more from the platform.
Sydney is home to a large share of Australia's e-commerce brands, from fashion and beauty to food, homewares, and specialty retail. Most of them are on Klaviyo. Far fewer of them are getting close to what their Klaviyo account is capable of.
The gap is almost always the same: a welcome series and an abandoned cart flow built at launch, broadcasts going to the full list regardless of engagement, and no visibility into what email is actually contributing to revenue.
What most Sydney Klaviyo accounts are missing
Browse abandonment. Consistently underbuilt, consistently high-performing. When a subscriber browses a category or product and leaves without adding to cart, that's a clear signal. A well-timed browse abandonment email, with the right framing and product, brings a meaningful percentage back. Most accounts don't have this flow at all.
Segmentation. Sending the same broadcast to your entire list is one of the fastest ways to damage deliverability and depress revenue per recipient. We build engagement-based segments (active, lapsing, inactive), RFM tiers (high-value, at-risk, lapsed), and product category buyers, and we use them to make every send more relevant.
Post-purchase sequences. The moment after purchase is when trust is highest. A good post-purchase flow includes: a review request at the right time, a cross-sell based on what they bought, a replenishment reminder for consumable products. Most accounts have an order confirmation and nothing else.
Reporting that shows revenue. Klaviyo's default dashboard shows opens and clicks. What you want to see is revenue per recipient by send, contribution to total revenue by month, and flow performance broken down by email. We build reporting that gives you that view.
What we do
Flow builds and optimisation. We build or rebuild the core flows, welcome series, browse abandonment, cart abandonment, post-purchase, win-back, with correct trigger logic, audience exclusions, and copy that converts. We A/B test sequences, subject lines, and send timing systematically.
Campaign management. A monthly calendar of broadcast campaigns: planned, written, designed, and sent. Each send is segmented by engagement and purchase behaviour. We own the cadence so you're not thinking about what to send next month.
Klaviyo migrations. If you're moving to Klaviyo from another platform, we handle the full process: data export and cleaning, segment recreation, flow rebuilding, domain authentication, and a phased warm-up plan.
Deliverability. SPF, DKIM, and DMARC configured correctly. List hygiene on a regular cadence. Sunset automation for long-inactive subscribers. Monitoring that catches problems early.
Want to know where your Klaviyo account sits against best practice? Run the free email audit, ten questions on your automations, deliverability, and reporting, with a score out of 75. Or if you'd like a hands-on review, see how our email marketing audits work.
Not sure where to start?
Take the free 3-minute audit. Ten questions on your automations, deliverability, and segmentation, and a scored breakdown of what to fix first.
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Beyond Open Rate is an Australian Klaviyo agency working with Sydney e-commerce brands. All work is delivered remotely — strategy, flow builds, campaign management, and reporting via video call and async. We're based in Australia, on the same timezone, and Klaviyo is a cloud platform so location doesn't affect the quality of output.
For Klaviyo work, location doesn't affect quality. The platform is cloud-based, strategy happens via video call, and most day-to-day is asynchronous. What matters is whether the agency understands e-commerce, reports on revenue rather than open rates, and audits before they propose. An Australian agency on your timezone is a meaningful advantage over an offshore one — same-day communication and no lag on deliverability issues.
Klaviyo's data model is built for e-commerce, it pulls in purchase history, browse events, cart activity, and product data from Shopify and other platforms natively. That data depth drives the segmentation and automation logic that generic ESPs can't match. For Sydney brands with a meaningful product catalogue and order volume, Klaviyo is almost always the right choice.
Yes. We handle full migrations from Mailchimp, ActiveCampaign, Omnisend, Dotdigital, and other platforms. The process covers data export and cleaning, segment recreation, flow rebuilding, sending domain authentication, and a warm-up plan to protect deliverability during the transition.
That's most of the work we do. Most Klaviyo accounts we inherit have a welcome series and an abandoned cart flow that haven't been touched since launch, broadcasts going to the full list, and reporting that shows open rate rather than revenue. We audit what's there, identify the gaps, and fix them in order of revenue impact.
All client work is delivered remotely, strategy, briefings, and reporting via video call. For Sydney brands this is seamless: most of the day-to-day is asynchronous, and Klaviyo itself is a cloud platform. We're based in Australia and on the same timezone.
Claim your free 30-minute strategy session.
Worth $500, yours at no cost. In 30 minutes we'll identify exactly where your email program is leaving money on the table and give you the strategies to fix it. No obligation, no pitch. Sessions are limited, so don't sit on it.
- ✓ 30 minutes, valued at $500, 100% free
- ✓ We find where your email is losing you money
- ✓ Walk away with strategies to act on immediately